COMPREHENSIVE RE-BRAND

Willow Ship

Big changes were on the horizon for Willow Ship, and we were thrilled to partner with them on a bold brand transformation to match. As they shifted their entire product line and production approach, it was time to trade in their minimalist, mid-century-inspired look for something brighter, bolder, and way more fun.

The new direction? A vibrant, vintage-inspired brand identity bursting with primary colors, playful patterns, and a generous, joy-filled tone—perfectly aligned with their refreshed line of napkins, cards, art prints, and accessories. It’s all about celebrating the everyday magic of gifting, hosting, and adding a little charm to your space.

Our deliverables included market research, moodboards, a full brand suite, and both print and digital collateral—all designed to help this joyful brand shine across every touchpoint.