Why We Don’t Do 1-Day Brand Design Intensives—and What We Do Instead
You’ve likely seen them advertised: brand design intensives promising a complete brand identity in a day or two. Tempting, right? We get the appeal—quick turnaround, immediate results, and a sense of progress. We even considered offering them at Flourish Brand Craft.
But here's the thing: we've been in your shoes. Running our own product-based business taught us that meaningful branding requires more than just speed—it needs intention, strategy, and a bit of breathing room.
You Deserve Time to Think (But Not Too Much)
Branding decisions shouldn’t be made under pressure. Your business deserves thoughtful consideration—but we also recognize that overthinking can stall momentum.
Our process strikes the right balance. We love working with clients who are ready to move forward and make smart, confident decisions. Most of our custom branding projects wrap up in mere weeks (not months)—providing ample time for reflection without dragging things out.
Strategy First. Always.
Fast doesn’t always mean focused. At Flourish, we lead with strategy because we’re not just here to make things look good—we’re here to make them work.
We dig into your business, your market, your voice, and your goals. Having built and run a product-based business ourselves, we know the grind, the juggle, and the importance of brand clarity when it comes to selling unique products.
That’s why our process always starts with strategic foundations—so the design isn’t just beautiful, it’s purposeful.
Creativity Needs Breathing Room
Some of the best ideas take a minute to surface. Not too long—but just enough to reflect, revise, and come back with fresh eyes.
Our design process includes space for iteration. We sketch, refine, and present smart options. You take a bit of time to sit with the work, offer feedback, and together, we evolve it. It’s not about over-perfecting—it’s about shaping a brand that feels right for you and resonates with your audience.
Real Life Isn’t Built for Branding Sprints
Let’s be real: most of us can’t dedicate uninterrupted days solely to branding. You’re juggling product development, customer emails, maybe parenting or a day job. We get it—we live that too.
Design intensives often require everyone to make big branding decisions on the spot. That’s just not how most small businesses operate—and honestly, it’s not how we do our best work either.
Our process is intentionally paced to fit alongside your real life, not bulldoze through it.
But Yes—There Are Exceptions
That said, we know that some businesses need to move fast—maybe you're a start-up launching with a tight timeline, or “test and try” budget. In those cases, we're open to taking on a streamlined branding project with a tighter scope.
Here’s what that can look like:
Fewer rounds of revisions
A reduced set of deliverables
Clear, focused creative direction from day one
These aren’t “intensives,” and they won’t be right for everyone—but when the situation calls for it, and the brand vision is solid, we’re open to making it work.
Our Sweet Spot: Intentional, Strategic, Ready to Launch
At Flourish, we don’t rush. But we also don’t stall.
We’ve honed our brand design process to be efficient, collaborative, and deeply strategic. We partner with small business owners who are ready to make bold, intentional moves—not just check off a task list. And that’s why we don’t offer brand design intensives.
Because your brand deserves more than a sprint—it deserves a creative process that works with your life and sets you up for what’s next.
Ready to build a brand you love—and actually put it to work?